The Joseph Maley Foundation was e
stablished in 2008 with the mission to serve children of all abilities. They focus on disability awareness, adaptive athletics, youth leadership, and service learning. They are on track to impact more than 26,000 children with their programs this year alone. Bracket For Good is proud to have played a part in assisting JMF achieve their goals.
JMF has participated in three back-to-back BFG tournaments, advancing further each year. In 2014, they earned over $10,000 and advanced to the Supported Sixteen round. In 2015, they were our runner up, scoring over $75,000 – an impressive advancement! But it was in 2016 that they came out on top, bringing home over $85,000.
How did they do it? JMF reports that they employed three distinct phases in the 2016 tournament: Education, Gamification, and Targeted Messaging. First, they focused on educating their supporters on how the tournament works leading up to the launch and throughout the opening round. Next, they focused on the competitive aspect, emphasizing the fact that any gifts received through the tournament had the opportunity to translate into an additional $10,000. Finally, they closed the final rounds of the tournament with a targeted message, their #SpiritOf76 campaign. The foundation namesake, Joseph Maley, was born on July 6, 1990. They encouraged donors to give any iteration of $76 ($7, $760, etc.,) in celebration of Joseph and his legacy.
Their tournament run was successful, not only in raising funds, but in attracting new supporters. In 2016, they received donations from 57 new, first-time donors. JMF plans to use the funds to make strategic additions to their staff, support their seven ongoing programs, and update the functionality of their website.
Throughout the entire tournament, JMF embodied the spirit of sportsmanship and a winning attitude by celebrating and cheering on other competing organizations in our community. In our eyes, this makes them truly a champion worth celebrating.